Executive View
SP2 Dashboard
Week 11 of 16 · Campaign Phase
38
Days to Opening
Tickets Sold →
412
Across all performances
Revenue to Date →
$8,240
Tickets + sponsorship to date
Sponsorship Closed →
$4,750
79% of $6,000 target
Director Hours Recovered
47
Weeks 1 through 11
Production Timeline
16-week cycle · Week 11 of 16
W1W2W3W4
W5W6W7W8
W9W10W11W12
W13W14W15W16
Foundation
Build
Campaign
Push
Execute
Close
Tickets Sold to Goal
Tracking against ticket goal
—
tickets
of
—
Pace: —
— seats remaining
Social Media
Reach by platform · Last 7 days
Sponsorship Pipeline
$4,750 closed · $1,250 in proposal · $2,400 in outreach
This Week's Action Items
Week 11 · 5 open · 3 complete
Department Report
Finance
Owner: Jordan Park · Finance Lead
The Finance Lead owns the production budget, tracks expenses against plan, reconciles ticket and sponsorship revenue, and produces the weekly financial snapshot for the Student Producer.
Total Revenue
$12,990
Tickets + sponsorship
Total Expenses
$7,346
67% of $5,700 budget
Net to Date
$5,644
Projection: $11,300 at close
Budget Variance
+$1,693
Favorable · vs. plan
Budget vs. Actual
Updated weekly · reconciled Monday mornings
| Category | Budget | Actual | Variance | % Used |
|---|
Draft Closing P&L
Projection at end of run · updated weekly
| Line | Amount |
|---|---|
| Revenue | |
| Ticket Sales (projected 800 @ $20 avg) | $16,000 |
| Sponsorship (closed + projected) | $6,000 |
| Concessions & Program Ads | $1,200 |
| Total Revenue | $23,200 |
| Expenses | |
| Rights & Royalties | $2,400 |
| Set & Costumes | $3,200 |
| Marketing & Design | $1,850 |
| Ticketing Platform Fees | $640 |
| Printing (Programs, Posters) | $1,100 |
| Miscellaneous & Contingency | $500 |
| Total Expenses | $9,690 |
| Bottom Line | |
| Projected Net | $13,510 |
Department Report
Box Office
Owner: Aaliyah Chen · Box Office Manager
The Box Office Manager owns ticket sales operations, manages the ticketing platform, runs pre-sale and at-the-door, reconciles nightly, and produces the daily sales report for the full team.
Tickets Sold
412
51% of 800 capacity
Ticket Revenue
$8,240
Avg $20.00 per ticket
Pace vs. Target
+12%
Ahead of linear pace to 800
Remaining Inventory
388
4 show performances
Tickets Sold by Type
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Sales by Performance Night
200-seat house · 4 nights
| Performance | Sold | Remaining | Fill |
|---|---|---|---|
| Thu · Opening Night | 164 | 36 | 82% |
| Fri · Second Night | 118 | 82 | 59% |
| Sat Matinee | 76 | 124 | 38% |
| Sat Evening · Closing | 54 | 146 | 27% |
Sales Channel Breakdown
Where tickets are coming from
| Channel | Tickets | Revenue | Avg Price | Share |
|---|---|---|---|---|
| Online (Ludus platform) | 318 | $6,360 | $20.00 | 77% |
| Cash / At the door (pre-sale) | 42 | $840 | $20.00 | 10% |
| Student discount tickets | 38 | $570 | $15.00 | 9% |
| Comps (sponsor, press) | 14 | $0 | $0.00 | 4% |
Department Report
Sponsorship
Owner: Eli Watson · Sponsorship Director
The Sponsorship Director owns all revenue that isn't ticket sales. Builds the deck, identifies prospects, makes the ask, closes agreements, and ensures sponsor recognition is delivered as promised.
Closed
$4,750
5 sponsors · 79% of target
In Proposal
$1,250
2 active proposals
In Outreach
$2,400
10 prospects engaged
Target
$6,000
Set in Week 1 budget meeting
Full Sponsorship Pipeline
Outreach → Proposal → Negotiation → Closed
Closed Sponsor Recognition Status
Ensuring every sponsor is thanked
| Sponsor | Amount | Tier | Ad Delivered | Social Post | Thank-You |
|---|---|---|---|---|---|
| Edward Jones (Bel Air) | $1,500 | Playbill full page | ✓ Approved | ✓ Posted | Pending |
| Mountain Branch Golf | $1,000 | Program spread | ✓ Approved | ✓ Posted | ✓ Sent |
| Tower Realty | $1,000 | Half page | In design | Scheduled | Pending |
| Vinny's Pizza | $750 | Quarter page | ✓ Approved | ✓ Posted | ✓ Sent |
| Harford Honda | $500 | Program listing | ✓ Approved | Scheduled | Pending |
Department Report
Marketing & Social
Owner: Priya Nair · Marketing Director · With Social Media Lead and Design Team
Marketing owns overall strategy and the campaign calendar. The Social Media Lead runs daily posting and engagement tracking. The Design Team produces posters, social graphics, program design, and sponsor recognition assets.
Active Campaigns
—
Drafted + Scheduled
Weekly Reach
18,420
Across three platforms
Engagement Rate
7.2%
Above 3% campaign benchmark
Ticket Link Clicks
284
Driving to the ticketing page
Recent Posts Performance
Last 30 days across all platforms
| Post | Platform | Type | Reach | Engagement | Link Clicks |
|---|---|---|---|---|---|
| Loading recent posts… | |||||
Campaign Calendar
Next 10 days
| Date | Platform | Content |
|---|---|---|
| Loading calendar… | ||
Design Queue
Active assets in production
| Asset | Owner | Status |
|---|---|---|
| Loading design queue… | ||
Department Report
Guest Services
Owner: Zara Thompson · Guest Services Lead
Guest Services owns the audience experience from arrival through exit. Ushers, concessions, program distribution, lobby experience, and the first line of relationship with season ticket holders and VIP guests.
Ushers Confirmed
—
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VIPs Confirmed
—
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Concession Volunteers
—
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Open GS Actions
—
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Usher Schedule
Per performance
| Performance | Date | Confirmed | Pending | Cancelled | Lead Usher |
|---|---|---|---|---|---|
| Loading usher schedule… | |||||
VIP & Press List
Confirmed guests · reserved seating
| Guest | Organization | Night | Party |
|---|---|---|---|
| Loading VIP list… | |||
Lobby & Front-of-House Checklist
Open Guest Services action items
- Loading checklist…
Department Report
Action Items
Owner: Maya Richards · Student Producer
The Student Producer maintains the master action list. Each item has an owner and a due date. Monday standups review progress; Friday check-ins close the loop.
Complete this week
3
Delivered on or before due
In Progress
5
Tracking to due dates
Overdue
0
Clean week
Owners Active
7
All departments contributing
Full Action Log · Week 11
Standing items plus this week's deliverables
| Department | Description | Owner | Due Date | Priority | Status |
|---|---|---|---|---|---|
| Loading action items… | |||||
Program
Resources
Roles, team directory, and training library for The Student Producer Program
Each role is defined with its core responsibilities, weekly time commitment, success criteria, and credential deliverables. These descriptions double as recruiting material for next year's team.
01
Student Producer
Current: Maya Richards
Single point of accountability for the business side of the production. Owns the team, the timeline, and the relationship with the director.
Responsibilities
- Run weekly all-hands standup and producer meeting
- Own the master production timeline
- Approve budget allocations and major marketing decisions
- Serve as liaison to director, advisor, and school administration
- Write the closing report and deliver the final presentation
Credential Deliverable
- Closing report with quantified season outcomes
- Executive summary for the school administration
02
Assistant Producer
Current: Dev Patel
Operational backbone of the team. Keeps the schedule, fills gaps, and serves as the natural succession plan for the producer role the following year.
Responsibilities
- Own the action item board and deadline tracking
- Support any department lead in execution as needed
- Run standups in the producer's absence
- Shadow the producer in preparation for next season
Credential Deliverable
- Season-long action tracker with completion metrics
- Succession handoff document
03
Marketing Director
Current: Priya Nair
Owns the overall marketing strategy and campaign calendar. Supervises the Social Media Lead and Design Team. Sets messaging and defines audience segments.
Responsibilities
- Build and execute the multi-week campaign calendar
- Define audience segments and messaging for each
- Supervise social media and design team output
- Adjust strategy based on ticket sales data
- Coordinate press outreach and community partnerships
Credential Deliverable
- Full campaign recap with analytics and outcomes
- Marketing strategy memo for next year's team
04
Sponsorship Director
Current: Eli Watson
Owns all non-ticket revenue. Builds the deck, identifies prospects, makes asks, closes agreements, and ensures sponsor recognition is delivered as promised.
Responsibilities
- Build prospect list and outreach cadence
- Develop and maintain the sponsorship deck
- Close sponsor agreements and collect commitments
- Coordinate recognition deliverables (ads, social posts)
- Send thank-you packets at close of run
Credential Deliverable
- Closed sponsor portfolio with total dollars raised
- Thank-you packet samples and recognition proof-of-delivery
05
Finance Lead
Current: Jordan Park
Owns the production budget. Tracks expenses against plan, reconciles ticket revenue and sponsorship income, produces the weekly financial snapshot.
Responsibilities
- Build opening budget with director in Week 1
- Run weekly budget-vs-actual reconciliation
- Track ticket revenue and sponsorship income daily
- Produce the closing P&L and variance report
- Present financial snapshot at Monday standup
Credential Deliverable
- Final reconciled P&L with variance analysis
- Weekly budget snapshots compiled as season archive
06
Box Office Manager
Current: Aaliyah Chen
Owns ticket sales operations. Manages the ticketing platform, runs pre-sale and at-the-door, reconciles nightly, distributes the daily sales report.
Responsibilities
- Configure and maintain the ticketing platform
- Test the purchase flow and at-the-door backup
- Distribute daily sales reports during sales window
- Run nightly reconciliation during the show run
- Track per-performance inventory and pacing
Credential Deliverable
- Complete sales log with channel breakdown
- Per-performance fill rate analysis
07
Guest Services Lead
Current: Zara Thompson
Owns the audience experience from arrival through exit. Ushers, concessions, program distribution, VIP hospitality, and lobby flow.
Responsibilities
- Recruit and schedule ushers across all performances
- Plan lobby layout, signage, and VIP check-in
- Coordinate concession volunteers and inventory
- Manage VIP and press guest list
- Own front-of-house readiness by opening night
Credential Deliverable
- Front-of-house operations manual
- Post-show hospitality recap and VIP feedback
08
Social Media Lead
Current: Marcus Lee
Reports to the Marketing Director. Owns daily posting across chosen platforms, responds to comments, tracks engagement metrics, produces content with the Design Team.
Responsibilities
- Post daily across Instagram, TikTok, and Facebook
- Respond to comments and DMs in a timely way
- Capture behind-the-scenes content at rehearsals
- Track reach, engagement, and ticket-link clicks
- Coordinate with Design on visual assets
Credential Deliverable
- Campaign analytics report with top-performing posts
- Content library handed to next year's team
09
Design Team
Current: Alex Lin & Jamie Stone
Reports to the Marketing Director. Produces posters, social graphics, program design, sponsor recognition assets, and all print and digital marketing collateral.
Responsibilities
- Design the primary show poster and marketing visuals
- Produce sponsor ads for playbill and program
- Create social graphics and countdown assets
- Design lobby signage and front-of-house materials
- Maintain brand consistency across all assets
Credential Deliverable
- Complete design portfolio from the production
- Brand guide and template library for next year
Contact information for the current production team. Everyone should know how to reach each other quickly — especially in the final weeks before opening.
MR
DP
PN
EW
JP
AC
ZT
ML
AL
JS
KB
TD
Resources for your team. Start with the Operations Guide and the Workflow Flowchart. More templates and training materials are added as the program grows.
More resources — role-specific training, sponsorship scripts, marketing playbooks, and templates — are being added throughout the Founding Schools program. Have a request? Let us know.